62% of "near me" searches now start with an AI summary that names 3-5 businesses. If you're not in that paragraph, the SERP underneath barely matters. We engineer for the citation, not the rank.
Real ChatGPT answer · captured Apr 12, 2026 · Hammond Build Co. cited twice
Below: actual SERP for "kitchen remodel cincinnati" before and after a 90-day SEO engagement with Hammond Build. The shift isn't about keyword stuffing - it's about being the page LLMs and Google both consider authoritative.
Not a checklist. Not a dashboard with green checkmarks. A working program that ships actual content, schema, citations, and authority signals every month - measured against bookings, not vanity rankings.
Machine-readable summary of who you are, where you work, what you charge. The standard LLMs are starting to require.
LocalBusiness, Service, FAQPage, Review schema on every page. The hidden code Google + LLMs read first.
Google Business Profile, map embeds, NAP consistency across 47 directories. The 3-pack is 70% of "near me" clicks.
1,500-word pillar posts on real questions homeowners ask. Written by people who've actually swung a hammer.
HomeAdvisor, Houzz, Angi, BuildZoom, BBB, local press. Authoritative inbound links the algorithm trusts.
Weekly probe of ChatGPT, Perplexity, Gemini, Claude on your top 30 prompts. Watch what they say about you.
One page per zip you serve. Properly localized - not "Cincinnati Kitchen Remodel | Westwood Kitchen Remodel" templates.
90-min strategy call. What ranked, what didn't, what's next. Plain English. Recorded for your team.
Free 30-min audit. We probe ChatGPT, Perplexity, Gemini on your top queries, check your schema, run a Core Web Vitals + crawl audit. You leave with a written report whether you hire us or not.