Why is there no upfront fee?

Construction clients have been burned by web vendors who take a deposit and disappear. We invert that: $0 upfront, milestone-approved, and the final payment is contingent on satisfaction at delivery.

How are milestones structured?

Each engagement is broken into 4–6 milestones tied to deliverables (discovery, IA, design, build, AI-search indexing, launch). Each milestone is approved before billing.

What is included in lifetime free hosting?

Production hosting, SSL, CDN, and uptime monitoring on Pixel-managed infrastructure. Domain registration is the only recurring cost and it goes directly to your registrar in your name.

What if I am not satisfied?

Final payment is contingent on satisfaction at delivery. If we cannot reach satisfaction, the final payment is not due.

Can I move my site away from Pixel Architecture?

Yes, anytime. You own every line of code and all content. We hand off a clean repo and a migration guide on request.

Home/Pricing

$0 to start. Pay only when the work is in front of you and you're satisfied.

Three packages, fixed fees, no hourly billing. The whole engagement is structured against milestones, you pay against work shipped, not hours billed. If we miss a deadline by more than a week, the next phase is on us.

Package 01 · Foundation

The Foundation

For service businesses that need a credible, high-converting site fast. 5, 8 page builds, 12-week timeline.

today
$24K on satisfaction

Two milestone payments: 50% on design sign-off, 50% on launch.

Up to 8 page templates, hand-coded
Sanity CMS with content migration
Local + technical SEO foundation
Lighthouse ≥ 95 across the board
3 design rounds, weekly demos
30-day post-launch SLA

Book the call→

Most chosen · 60%

Package 02 · Growth

The Growth System

Foundation, plus a 90-day post-launch optimization engagement. The build that actually pays for itself.

today
$48K + 90 days

Build fees structured like Foundation. 90-day optimization at $4K/mo, paid monthly.

Everything in Foundation
Up to 14 page templates
Conversion baseline + 3 A/B tests, shipped
Monthly readout against the success metric
Search-performance review, monthly
90-day report, promise vs reality
Friday demos extended through optimization

Book the call→

Package 03 · Custom

The Studio Engagement

For e-commerce, multi-site portfolios, or businesses with a brand system in flight. Scoped from your goals.

today
scoped, fixed

Typical range $80K, $180K. Always milestone-billed, never hourly.

Everything in Growth
E-commerce (Shopify Hydrogen / custom)
Photography day on-location, included
Brand system extension or rebuild
Multi-site or multi-locale architecture
Quarterly optimization roadmap

Book the scoping call→

Pixel Arch.

3.4×

or full refund

The grand-slam guarantee

Triple your conversion rate in 90 days, or every dollar comes back.

We commit to a baseline-vs-90-days conversion lift target during discovery. If we don't hit it, you get a full refund of build + optimization fees. We've issued this guarantee on 24 builds and made one refund. We'd rather earn the money than dodge the bet.

04 / What you're paying for

Where the money goes, and where it doesn't.

A typical $48K Growth engagement, broken down. We'd rather you see exactly what you're buying than wonder.

Discovery + diagnostic brief

Stakeholder workshop, 3 customer interviews, analytics audit, competitor teardown, 12-page brief

~$6K

Information architecture + wireframes

Sitemap, page-by-page content briefs, all-template wireframes, signed sign-off

~$5K

Hi-fi design, 3 rounds

Design system, every template, every breakpoint, frozen Figma

~$10K

Build, Next.js, hand-coded

5 weeks of build, CMS, integrations, content migration, cross-device QA

~$16K

Launch + 30-day SLA

Redirects, schema, Lighthouse audits, a11y pass, DNS, post-launch crawl

~$3K

90-day optimization

Conversion baseline, 3 A/B tests shipped, monthly readouts, 90-day report

~$8K

What we don't bill for

Slack messages. Phone calls under 30 min. Friday demos. Bug fixes during the 30-day SLA. Slipping a milestone (we eat the cost). Coffee on intro calls.

Avg. payback period

5.2 mo

From launch to break-even on the engagement, calculated against the post-launch conversion lift. Median across 24 builds.

05 / Side by side

What's in each package, line by line.

	Foundation $24K	Growth $48K + 90d	Studio $80K+
Build
Page templates	8	14	unlimited
Design rounds	3	3	5
Hand-coded Next.js	✓	✓	✓
Sanity CMS	✓	✓	✓
E-commerce (Shopify Hydrogen)	,	,	✓
Photography day	,	add-on	✓
SEO + analytics
Local + technical SEO	✓	✓	✓
Schema, redirects, Lighthouse ≥ 95	✓	✓	✓
Conversion baseline + A/B tests	,	3 tests	unlimited
Monthly search-performance review	,	✓	✓
Support
Friday weekly demos	✓	✓	✓
Shared Slack + Linear	✓	✓	✓
Post-launch SLA	30 days	90 days	120 days
Grand-slam guarantee	,	✓	✓
Pricing
Due today	$0	$0	$0
Total fee	$24K	$48K + $4K/mo	scoped
Payback period (median)	7.4 mo	5.2 mo	scoped

06 / FAQ

The money questions.

Why $0 to start? What's the catch?+

No catch. Most agencies bill 50% upfront so they have your money if the project drifts. We bill against milestones because if the work isn't ready, you shouldn't have paid. The first money changes hands at design sign-off (usually week 6), long after you've seen whether we're competent.

What does "fixed fee" actually mean if scope changes?+

The fee is fixed against the scope signed at architecture (week 4). New scope after that goes in a Phase 6 backlog at no charge, or, if it has to ship in this engagement, through a written change order with a delta fee. You'll always see the new number before agreeing.

What if we hit the conversion target before 90 days?+

We celebrate, you keep paying the optimization retainer through month 3 because that's what's in the contract, but we use the remaining time to push past the target rather than coast. Most clients renew at month 4 because the math is by then obviously working.

How does the refund actually work if you miss the target?+

Wired back to the original payment method within 14 business days of the 90-day report. No clawback on the working code or the brand assets, that's all yours regardless. The refund covers build + optimization fees; third-party costs (CMS hosting, fonts, etc.) are pass-through.

Do you do retainers?+

Yes, but only post-launch and only with clients we've already shipped a build for. Retainers start at $4K/mo for ongoing optimization, or $7.5K/mo for a half-day-a-week embedded studio engagement. We don't take new retainer-only clients.

What's not included that I might assume is?+

Hosting fees (Vercel, ~$20/mo), CMS (Sanity free tier usually fine), domain, paid stock photography or fonts, video production, ongoing content writing past launch, and translation/localization for non-English markets. We'll itemize all of these during the discovery call so there are no surprises.

Pick a package, or pick a call.

30 minutes. We'll send back a one-page proposal, package, fee, milestones, expected payback, within 48 hours. Zero pressure.

Book free 30-min consultation→Q3 2026 · 3 of 8 build slots remain